MUIR Journal

Stay up to date on nutrition, training, inspiration, and MUIR happenings

Embracing Change
MUIR - The Company

Embracing Change

By Francesca McNally Change. Moving back home. Leaving my friends, my extended family, my job, my identity. Leaving my comfort zone. It was time. Time to leave Brazil and move back to San Diego. A...

MUIR - The CompanyMiles, Muir and Me: Clean Eating Gives Life

Miles, Muir and Me: Clean Eating Gives Life

By Kyra Oliver The UnexpectedI was not always an endurance athlete. In fact, I accidentally stumbled upon becoming a runner, leading me to my unexpected first marathon, and qualifying me for the Bo...

MUIR - The CompanyEvolution in Packaging - Part 3

Evolution in Packaging - Part 3

By Ian Muir McNally MUIR pouch 2.0 was definitely a step forward. I knew several important iterations would be required to improve its appeal and usability, but with customers already willing to ...

MUIR - The CompanyEvolution in Packaging - Part 2

Evolution in Packaging - Part 2

By Ian Muir McNally Muir Energy’s first pouches were, as shown in my previous post, less than low-tech. They were visually unappealing and unappetizing and downright embarrassing! But I had to ...

MUIR - The CompanyEvolution in Packaging - Part 1

Evolution in Packaging - Part 1

By Ian Muir McNally I had absolutely no idea how to package Muir Energy when I first started. My first batches were made in colorful silicone mixing cups I bought at a local kitchen store. Using a...

Ingredients & NutritionReal Food For Real Adventure

Real Food For Real Adventure

As a professional mountain guide, I have to take good care of my body: plenty of sleep, lots of exercise, and — as much as possible — real, nourishing foods. But as much as I value home-cooked meal...