Real Food Energy For Performance & Health



whole food ingredients


organic & vegan

MUIR Energy Innovation

Our Fast Burning gels are made with dehydrated fruits and vegetables. Removing the water means we can pack in more flavor and nutrition per pouch. The natural simple sugars from fruits and veggies metabolize quickly. Combined with our mineral-rich, low glycemic electrolyte base, the result is a clean ‘n’ fast fuel source for your shorter adventures.

Who Loves MUIR?

Trail Runners, Road Runners, Hikers & Athletes Everywhere

People who want real food energy to fuel performance, adventure and fun.

Next Generation Nutrition

We use these (and only these) ingredients to provide you powerful nutrition, flavor and healing.

MUIR Energy

Real Food Ingredients

I've always had an issue with gels in the past. Either they are too sweet and artificial, or texturally unpalatable. I've tried Gu, Hammer, Cliff, SIS, Huma and always had some GI or other issues. MUIR keeps my energy up on hikes and in the fight on long runs.

Ryan, Ultra Runner

Real food, tastes great. I've been using GU for years, but they are heavily processed and filled with chemicals. I much prefer MUIR. I now look forward to fueling!

Peter, Ultra Runner

I'm so grateful to have found a clean energy source that tastes great and actually works! The texture is different from other more processed gels, but for me the energy burn feels so much better and doesn't come with a crash, headache or rebellion in my gut.

Jessica, Trail Runner

Long Term Health - for humans and for the planet™️

We take radical responsibility for our impact on people and the planet, and actively seek to support both.

We strive to create energy that not just fuels but nourishes all bodies. In effect, we only source the highest quality organic, vegan, non-gmo ingredients, rich in vitamins, minerals, healthy fats, proteins, and phytonutrients.

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1% For the Planet

We give back for every sale

Climate Netural

We offset all carbon omissions