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Fuel your Adventure

High quality, versatile, nutritionally dense, portable food

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Ranked #1 by Men's Journal

Best Natural Energy Gels and Chews for Endurance Exercise

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Real Food Nutrition

Eat it straight, add to coffee or oatmeal, spread on fruit or a bagel

Our Flavors

Born on the Trail

Developed by a hiker for hiking, running, camping and more

Our Story

We make real food for people who care about what they put in their bodies. Athletes use it to push themselves. Foodies appreciate the flavor combinations. Handmade in San Diego with 4-6 whole food ingredients. No junk.

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Fresh gear

25% off + free trail headwear with t-shirt

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SABRINA STANLEY, Ultra Runner

"MUIR was a major player in my 2018 race season. I started using MUIR in April, it quickly become a must have item at any race I compete in. Since MUIR became a pillar in my ultra marathon race nutrition strategy, I have yet to finish in any position but 1st."

OUR ATHLETES

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