MUIR Journal

Stay up to date on nutrition, training, inspiration, and MUIR happenings

Miles, Muir and Me: Clean Eating Gives Life
MUIR - The Company

Miles, Muir and Me: Clean Eating Gives Life

By Kyra Oliver The UnexpectedI was not always an endurance athlete. In fact, I accidentally stumbled upon becoming a runner, leading me to my unexpected first marathon, and qualifying me for the Bo...

MUIR - The CompanyEvolution in Packaging - Part 3

Evolution in Packaging - Part 3

By Ian Muir McNally MUIR pouch 2.0 was definitely a step forward. I knew several important iterations would be required to improve its appeal and usability, but with customers already willing to ...

MUIR - The CompanyEvolution in Packaging - Part 2

Evolution in Packaging - Part 2

By Ian Muir McNally Muir Energy’s first pouches were, as shown in my previous post, less than low-tech. They were visually unappealing and unappetizing and downright embarrassing! But I had to ...

MUIR - The CompanyEvolution in Packaging - Part 1

Evolution in Packaging - Part 1

By Ian Muir McNally I had absolutely no idea how to package Muir Energy when I first started. My first batches were made in colorful silicone mixing cups I bought at a local kitchen store. Using a...